Google Adsense

How can I earn the most using google adsense?
I am in the process of making a media website with a friend and we aren’t to sure how google adsense works. The website will have videos, music, forums, and eventually a store but we want to gain profit from our hard work. How can I use google adsense to its full potential and earn a couple bucks?
The adsense FAQ section has an optimisation section to tell you the best place to put ads. What I would do is concentrate on traffic first. For the type of site I run I get around $10/1000 page views and each month I get about 150000 page views ($1500). However, I am not sure how good the payouts are for a video site.
Traffic is key at the beginning though. Just dont go clicking Your Own ads or you get banned
Also look in to affiliate type stuff as that can be a nice money maker too.
How to Make Money With Google AdSense
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